Today we explain the system on which Friendz is based, how we can earn credits, how it can be used and why our application is based on the blockchain.
How does Friendz work?
Friendz is presented as a mobile application (for both iOS and Android), just like on your computer desktop (webapp). After downloading the application and registering with your personal Facebook profile, you can see the different campaigns available and, thus, be able to choose the one you like and participate in it.
Campaigns can be Fun or Brand: Fun campaigns reach all users but have a limited number of participation, while Brand campaigns reach only users of an audience previously selected by the customer.
Campaigns allow users to earn credits, always depending on the difficulty of the action required by the client.
Every day you can carry out a campaign on Facebook and another one on Instagram.
How to participate in campaigns?
In order to participate in the campaign, a photograph must be taken always following the rules described in it and publish the photograph in the Friendz application. It is then when it passes to the approvers, who are responsible for conducting a thorough examination and see if the photograph is valid and follows all the rules described in the campaign. If so, the photo will be automatically published in each user's personal profile, sharing it with all their followers and friends. If, on the contrary, the photograph is not approved, it will automatically be deleted.
Our campaigns and how to participate in them
How does the approval system work?
Once the photo is uploaded to the application, it reaches our approval team consisting of more than 100 people who daily deal with approving the content manually.
For the photograph to be fully approved and ready to be published, it must be approved by a certain number of approvers, between 8 and 10.
Later, when the photograph has already been accepted, approvers can give a vote of 1 to 5 based on the quality of the photograph. Those with excellent quality receive a personalized comment. The vote appears in the user's profile that varies according to the quality of the last published photographs. If the quality increases, the difficulty of the campaigns to be carried out also increases, thus being able to earn more credits.
If, on the contrary, the photograph is rejected by the approvers, they make a personalized comment explaining the reason for the rejection.
Why is approval manual?
Manual approval is a safe and useful system for brand safety, since it guarantees the quality requested by the customer.
Our team receives precise indications for each type of advertising campaign, for the approval or removal of photographs. Particularly these rules are based on the quality of the photograph, the written comment and the hashtag.
It is important that the photographs are personal and not downloaded from the Internet for a copyright issue. It is a fundamental rule, photographs cannot be “stolen” and cannot be published on the Internet before approval. Thus, it is guaranteed that the photographs are new and original, without compromising the reputation or legality of the brand.
We have introduced a valuation system by approvers, to ensure that they are in line with the rules received by the client. The valuation of a single approver increases if the photo you have evaluated is finally approved. However, if the photo you have qualified, in the end is deleted by the other approvers, this first approver will receive fewer photos to approve and lower their rating.
Content approval in Friendz
Customers satisfied with Friendz
All customers who have collaborated with us so far are satisfied with the results obtained with Friendz. We know that each company has different needs and different expectations and it is for this same reason that each proposal and each marketing solution is different. In our platform you will not only obtain high quality photographs in line with the objectives of the company, but we also guarantee a participation and commitment of a community to carry out the proposed activities.
In the next article we will talk about the photographs and the process of scoring Friendz.
0 comentarios:
Publicar un comentario